Clothing is a complex but fascinating part of everyone’s life. When it comes to what we put onto our bodies, we are responsible. How we choose to dress can impact how we feel. Knowing what chemicals and dyes are in our fabrics and on our skin is significant to our own health and wellbeing.
Our favourite clothes are the ones that support us to be comfortable and confident in our own skin. They are a form of expression, about how and who we wish to be in the world. But beyond the effect of contributing to our persona, our wardrobe choices reach far beyond our own lives. Through the brands we choose, we are supporting values, ethics and a way of life for all those involved in the journey from Seed to Shelf.
The best wardrobes begin with the right basics. In today's world of conscious consumerism what are basics and what are sustainable basics?
Basics are defined as 'Forming an essential foundation, the starting point, the fundamental'... 'Of, relating to, or forming the base or essence'.
The basics are your wardrobe essentials - timeless elegant simple essential foundation pieces that can be mixed and matched, layered up and down and accessorised to complement your personality and style every day of your life through all seasons without going in and out of fashion.