You may ask why we are so excited about our Yoga and Athleisure Range? It is because the entire collection is made using organic cotton and recycled polyester from PET bottles, old garments and waste fabrics which would have otherwise ended up in landfill. We asked ourselves what we as a company can do to be more innovative in our socially responsible journey and the answer was clear - recycled polyester.
So why recycled polyester you ask? Conventional polyester is a synthetic textile that has become indispensable to the current modern day wardrobe. It is what gives fabric the stretch. If you want to forgo synthetic textiles completely, you would have to forgo many things in the wardrobe. Athleisure as an entire category, or any performance wear at all would have to go completely as it is the polyester that gives the activewear the stretch.
As there is great global demand for active wear we wanted to create products that still have the stretch but are having a more positive impact on the planet - so we use plastic bottles, old garments or waste fabrics that are recycled into recycled polyester yarn.
This process and understanding amongst consumers creates demand for textiles to be made with recycled polyester - using what is already created not creating more of it to only end up in landfill, which then creates a market for recycled plastic bottles, which then makes it cost effective to run recycling programs, which ultimately results in fewer bottles going to landfill. Reduce, reuse, recycle - we want consumers to know that what they wear from Bhumi reflects our goals of self love, love for each other and love for the earth.
We are all SOULS, beings of energy and light, holding SPACE on this beautiful planet. What we choose to do with the time we have is reflected in our actions be it yoga, meditation, walking, dancing, running.
Every day, Each step we take, Every action and reaction, Brings us to a new world.
A new world where all lives matter equally.
A new world where we can use our voice and not be silent about the things that matter.
A new world built on relationships, dialogue, connections, transparency and above all respect.
A new world where all children have the basic right to education, health care and safety.
This is the world I want to live in.
With knowledge, I have the power to make choices that change the status quo ... My choices help shape this new world.
At Bhumi we want to make a positive impact on our planet and the people on it, by inspiring people to make positive choices. We are committed to finding a state of balance and beauty on this Earth which is why we at Bhumi decided to create Australia's 1st Fairtrade yoga and activewear range that adheres to our core principles of sustainability, no toxins, no child labour and an ethical supply chain.
About the Author: Vinita is the Founder of Bhumi Organic Cotton and passionate about an Earth Life Balance.