Our Earth Needs Us Right Now

Posted on January 03 2020

Our Earth Needs Us Right Now

Why our choices matter so much? In the wake of the devastating bushfires across Australia with over 6 Million hectares of land burnt, over half a billion Australian wildlife lost and tragic human losses, we have decided to donate 20% OF ALL SALES IN JANUARY made Online and Instore to WIRES to help provide urgent assistance to rescue wildlife and provide safe homes, treatment and drinking water.

Our earth needs us right now. We as a globally united people, need each other right now. As we witness around us widespread devastation I feel an energy rising within us. A call to action. Climate change is real and we are seeing the devastating effects. The oceans are dying and filling up with plastic and toxic chemicals, temperatures are rising with fires increasing and the ecosystem is fractured and breaking down from the chemicals and harmful practices in manufacturing methods.


We are now witnessing mass deforestation and misuse of land, toxic levels of pollution, contaminated water sources, intensive and inhumane livestock breeding, mass animal slaughter, the export and dumping of industrial and electrical waste into developing countries, child and bonded labour, human rights abuses, inhumane working conditions all to fuel the fire of global and mass consumption. It is never too late to try and reverse things. Everything begins with awareness. Knowing and seeing what is going on plants a seed in our consciousness and stirs the invisible thread that unites us together. Collectively, we need to look at our choices, redefine what we thought we knew and work towards expanding our awareness through rigorous inquiry towards owning products that have transparency, the lowest environmental impact and a deep sense of compassion and social justice.


As a business we want to be held accountable for everything that we do and we are motivated to lead the way for change. In partnership with you our incredible customer community of over 25,000 people, I thank you from the bottom of my heart as WE have collectively to date:



The numbers above show the impact of choosing certified organic cotton over conventional (non-organic) cotton since 2015.


As our name describes us - HUMANKIND - we need to do just that - to be the best HUMANS we can be and be the KINDest humans we can be. This is not a drill. This is a humanitarian and environmental crisis and we are all being called to action as it affects everything and everyone on this planet. This means thinking about everything that we do from what we use to brush our teeth, to how we pack lunches, to what we put on and in our bodies - everything can have a positive or a negative impact.
As a mother I feel responsible for making sure I help steer this beautiful planet to safer calmer waters for the future generations to come, as a fellow human being I feel responsible for helping each other and the earth to honour social and environmental justice. At Bhumi we are very passionate about education and awareness of what is going on around the world that affects the Earth and Her People. We have deep gratitude for all the champions who put their life and soul into fighting for our planet and we salute all the business working hard to fight for this planet and her people.
We strongly believe that knowledge brings power. Power brings choice. Choice brings change. Change for the better – for the earth and for humanity. In partnership with each other, WE can make a powerful difference.


“Another world is not only possible, she is on her way. On a quiet day, I can hear her breathing.” - Arundhati Roy

Learn more about the amazing work WIRES do - click here

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About the Author: Vinita is the Founder of Bhumi Organic Cotton and passionate about an Earth Life Balance

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