Bhumi has over the years tried, tested, expanded so many ranges and product offerings and now like lungs after a deep inhale and exhale we come back to centre, our core, our message, our guiding principles. Simplicity. Elegance. Foundations. Sanctuary. All pointing to the sacred space of home. Your body as well as your physical space you sleep, wind down, restore.
I look at what is going on around the world on both environmental and social humanity issues and I stop to ask - what are we all running towards? what do we really want? what do we really need? what are we doing? and at what cost? Our desire at Bhumi now to be simple is more overwhelming than the desire to be everything and a one stop shop. We cannot and do not want to be everything. I applaud all the amazing individuals and companies who are making waves and using advanced technology and product offerings with the earth and humanity in mind, and may they take the stage to do their thing and do it so well that we see the benefits on the planet unfold before our very eyes. This is a collective movement of change where we all need to play our part and steer the Earth safely.